Collaborative Selling and Communications Skills
In this Financial Technology Spotlight, marketing expert Marie Swift, and digital communications expert Blane Warrene, discuss collaborative selling and communication skills and why they are essential to your ongoing business success.
This session provides tips and insights from Marie's 28 years working as a publicist and marketing consultant to some of the industry greats, including Susan Bradley, George Kinder, Sheryl Garrett, Ron Carson, Brett Ellen and Hanson McClain.
Insights from this 45-minute session include:
- How to connect and create instant rapport
- Engaging phrases that pull people in
- A formula for getting people to say "yes"
Download now and share this webcast recording now!
Dimensional Fund Advisors - Advisor Media Summit presentation featuring Marie Swift of Impact Communications
At the recent Dimensional Advisor Media Summit in Santa Monica, Marie Swift of Impact Communications spoke to a select group of advisors on Marketing & PR: Tales from the Trenches.
Voice and Authenticity as a Financial Professional Online
Marie Swift of Impact Communications shares ideas and advice for achieving the right balance between being colorful and interesting online and being TOO colorful and potentially off-putting online. Stale, boring content and personification will not attract attention online but go too far trying to be funny or opinionated and you might lose respect from people you'd rather engage and impress.
Watch this 20:07 minute video, recorded live at the Morningstar Investment Conference in Chicago June 2018 and learn from Marie.
Creating a Brand in the Digital Age
Marie Swift of Impact Communications and one of her firm's PR clients, Josh Nelson, an advisor based in Loveland, Colorado (and the Peak "best practices" award winner at the prior Peak conference in April), talk with Investment News while at the Peak Excell Meeting, November 2015.
Bob Veres On ... The Pre-Engagement Engagement
While at the T3 Advisor conference, February 2016, Bob Veres of Inside Information / Insider's Forum talked with Marie Swift of Impact Communications about technology for financial advisors and something he calls "the pre-engagement engagement."
Position Yourself As a Go-To Resource for the Growing Female Demographic
Marie Swift speaks to TIAA's advisor-clients about the growing female demographic and how advisors can position themselves as the go-to expert. Shot in TIAA's NYC studios, this advice from Marie Swift supplements a second video she recorded on what women want from their financial advisors. Two corresponding articles from Marie Swift round out Swift's contributions to The Couples Conundrum initiative, sponsored and produced by TIAA in 2015.