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The Future of the Midwest

These are a series of provocations and prognostications by designers at IDEO Chicago exploring the future of food, cities, creativity, automobility, argriculture, technology—you name it—in our beloved Midwest.

"Cache Money" by Justin Massa | IDEO Chicago

Big data is big business and it's the Midwest's best-kept secret. Data wonk and former Food Genius CEO, Justin Massa, explores data's good—and evil—sides and suggests human-centered ways to design with it.

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