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The Future of the Midwest

These are a series of provocations and prognostications by designers at IDEO Chicago exploring the future of food, cities, creativity, automobility, argriculture, technology—you name it—in our beloved Midwest.

"Modern Farmer" by Simon King | IDEO Chicago

Growing up on a farm in rural Michigan and educated in interaction and graphic design, Simon King felt he ultimately had to choose between computers and crops. Today, he’s excited to see the increasing relevance of technology and design to the world of agriculture.

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