Hillegass Films


In his role as Senior Creative Director of NASCAR's in-house production company, Jeff HIllegass joined a legion of talented craftspeople all pursuing a single goal: making cars going in a circle look and feel COOL.

This video briefly explains what happened when a bunch of artists applied their special skills to stories of stock car racing. A tremendous amount was accomplished in a short time, and the public image of a sport was altered in a highly positive direction.