Having first trained in the burgeoning field of computer graphics during the early nineties, Guy quickly realized the potential for merging graphic design with moving pictures and enrolled in the Sam Spiegel School of Cinema and Television for their Directing program. Upon graduating he quickly became one of the most sought after directors for music videos, first in his native Israel and then abroad. Based both in L.A as well as in Tel Aviv, gives him the edge of servicing many cultures & clients. He has been responsible for the branding of several national television networks and even more satellite and cable channels. Guy’s clever use of graphics, CGI and innovative post production techniques makes his work particularly distinctive and enables him to conceive, design and shoot commercials of only the highest caliber, a talent, which is reflected in the numerous awards, he has won. In addition to winning a Cannes lion for his Anti-Domestic Violence spot. Guy directed campaigns for Orange, Coca Cola, Honda and many others.