Aishti – Behind The Scenes

Aishti is the undisputed fashion and luxury products market leader in Lebanon. New York design firm Sagmeister & Walsh is known for its experimental typography and striking visual imagery. Together they have come up with some of the most innovative fashion campaigns of the past few years, taking the vibrant nature of the brand and illustrating it in powerful photographs that are printed in newspapers, magazines, and billboards throughout Lebanon.

Producing these shoots is always a rewarding challenge. It can take months to coordinate exactly the right combination of locations, materials and artists to work together and align for just that one second that is captured in the final image. You can take a look at how it comes together in these behind the scenes videos.

All concepts were conceived by Sagmeister & Walsh, under the art direction of Jessica Walsh. All photography by Henry Hargreaves. Videos by Brian Petchers.

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