Clayton Homes Home of Your Own
Clayton wanted to drive leads to their nationwide sales network, increase brand awareness and expand their market by changing consumer perceptions about manufactured housing. Mojo created a documercial that accomplished all of this, and more. Mojo’s expertise in eliciting honest, believable comments from real people made for strong, impactful testimonials. The show achieved 121% of lead goals - while incresing walk-in traffic 27% and web traffic 65% over the previous year.