Patrick Beck's 4 "I"s of Marketing
High-performing marketing has four critical components as explained by Patrick Beck, drawing on his 25 years of marketing, communications and sales leadership. These “four I’s” utilize both traditional and rich new marketing techniques. Applied with tenacity and discipline, this comprehensive approach is sure to grow revenue from fresh sources as well as from existing products and customers.
For more information, visit linkedin.com/in/PatrickKBeck