Noma Bar / iKU - Celgene
Length: 2min 20
Direction & Design: Noma Bar
Animation: AlePixel Studio
Creative Direction: David Zachary Cohen / Palio
Production Company: Dutch Uncle
Celgene is a global biopharmaceutical company leading the way in medical innovation to help patients live longer, better lives. Their purpose as a company is to discover and develop therapies that will change the course of human health.
iKU ( Information & Knowledge Utilization ) is a BIG DATA strategic capability that provides actionable data insights to inform decisions throughout the product life cycle and help improve patient lives.