Emovis | Merseyflow | Tolling Registration Animation
DTW was asked by Emovis to create a series of animations, explaining how drivers can register to receive a discount on journeys across the Mersey Gateway bridge. In order to reach all identified audiences, we created four different animations targeting each with information on the different discounts they may be eligible for. The main aim of each animation was to inform the public how they can register, and why it's important for them to do so. The videos have been used on social media and the Merseyflow website as part of a wider media campaign.
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