The Law Society | Use a Professional | Making A Will
This animation was created by DTW for the Law Society as part of the Use a Professional campaign, promoting the value of using a solicitor to the public. The two key aims of this animation were to encourage the public, especially a younger demographic, to make a will and keep it updated, and to contact a solicitor to do that. Our challenge was to identify reasons for making a will that resonate with the public and to dispel the assumption that making a will is for older people. This video was used as a social media video on Twitter, Facebook and YouTube, a video on demand advert on ITV Player, and a YouTube video ad.
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