Brand Futures

Brand Futures is a Dragon Rouge project which explores how some of today’s
well-known brands might evolve and how consumers might interact with them in a sustainable 2030.
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Brand Futures - Bupa: One step ahead of healthcare

Bupa is the global preventative healthcare specialist, helping you live a longer, healthier and happier life with visits to the doctor kept to a minimum. Bupa’s OpenHealth platform helps users manage their lifestyle, self-diagnose minor illnesses and access the most efficient route to healthcare assistance if needed.

OpenHealth implants alert you when you are ill and your digital assistant proposes action, monitors compliance and provides real-time information should you need to access healthcare. The platform uses enjoyable incentives to optimise healthy living.

Because Bupa believes preventative healthcare should be available to all, its OpenHealth platform is freely accessible globally, until the point of access to healthcare. Ever since the launch of its Well World initiative back in 2011, Bupa has been evolving to meet its commitment to keeping people well while supporting a healthy planet, which translated naturally into a core focus on active lifestyles and preventative health



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