Whole Foods Market carefully curates the items on offer in its stores, taking care to investigate both ingredients and production methods. The Producer Spotlight series features two of our vendors who have carefully honed their skills and produce something that Whole Foods Market is especially proud to offer. The Proffitts raise grass-fed beef at their family farm in Kings Mountain, North Carolina. Erica Shea and Stephen Valand of Brooklyn, New York, love brewing beer so much, they created an at-home brewing kit that Whole Foods now carries. Whole Foods Market celebrates producers who have a passion for good food and beverages.