The Late July Show with George Adams (Trailer)
The brief was to help Coca Cola Amatil New Zealand's General Manager, George Adams, deliver his midyear business update to all staff. Traditionally a live roadshow around the country, he'd publicly committed to saving money by delivering 2011's message on DVD and via the company's internet video channel, CokeTV.
The challenge was to distill all the impact and interaction of a live presentation into video delivery with its associated limitations of maximum duration that would hold the audiences attention, and the long production lead time. The opportunities to include more Coke personnel in the presentation, deliver production elements not possible in a live event, and safely incorporate humour, more than made up for these limitations though.
"The Late July Show with George Adams" was awarded a Bronze "Stevie" in the Internal/Employee Communications category of the 2012 International Business Awards, and 2 Silver Reels in the Internal Communications and Writing categories of the 2012 MCA-I Video Festival.