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SEEKING CERTAINTY is a movement.
A movement to accelerate the formation of a new profession - the financial advice profession.

Seeking Certainty is also a portal into a group of committed financial advisory houses rooted in similar beliefs.
Beliefs that all advice every year for every client must start with unmet aspirations, unresolved complexities and a willingness to take financial advice. Beliefs that financial advice has to be totally impartial, independent, without product, institutional or service conflict, that serves the greater good and you before the advisory house.

'Old World'vs 'New World' Advice

Certainty Adviser Paul Heatley of Halifax Advisory talks about how you can distinguish 'old world' product-based advice from 'new world' value-based advice in your first meeting.