Meet Winter (Branded Content Series)
What: Branded Content series for Visit Syracuse (Syracuse NY Tourism)
Who: Break The Ice Media (Agency) & C47 Film Associates (Creative & Production).
Where: Distribution by scheduled/promoted Facebook posts.
When: December 2016
Why: Syracuse NY, the snowiest city in the USA and in the top 10 in the world, celebrates winter and desires to be known as a winter tourism destination. If Winter lives in Syracuse then that's the place to have fun during Winter.
More Info: This series led to a large scale live "Welcome to Syracuse" event and public appearances based on the "Winter" character. An upcoming "Winter Goes To" episodic branded content series spin-off launches Feb/March 2017.