Current Acts

These are some recent projects between Brain Hooks and other creative partners in the Asheville area. My role within these projects varies from Creative Director/Art Director to editor to general cat herder/producer.

My mantra is this: Simplicity Wins. By this, I mean the following: if there are two different solutions to a communications problem, the simplest one will work best. And more often, this solution is less expensive to produce.

If you have a project you'd like to discuss, call me at 828-785-2488, or send an e-mail to russell@brainhooks.com. I look forward to hearing from you soon. Enjoy

Connestee Falls - The Diplomacy of Water

This video is another part of the rebranding effort for Connestee Falls. After shooting the falls, we came up with this idea of how nature might work through disagreements about how things should proceed as if water, rocks, and fauna were animate objects. It allows us to breathe a much more whimsical story into a video than just showing pretty pixels. John Warner was the shooter, and Randy Dzielak handled the audio mix.

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