These are some recent projects between Brain Hooks and other creative partners in the Asheville area. My role within these projects varies from Creative Director/Art Director to editor to general cat herder/producer.
My mantra is this: Simplicity Wins. By this, I mean the following: if there are two different solutions to a communications problem, the simplest one will work best. And more often, this solution is less expensive to produce.
If you have a project you'd like to discuss, call me at 828-785-2488, or send an e-mail to russell@brainhooks.com. I look forward to hearing from you soon. Enjoy
This is a fun little video sample Keith Wright and I did for Cane Creek. These are very high-performance parts with great design features and high-end finishes. We tried a couple of new techniques on the edit, layering various lighting/transition effects on top of one another. Music is such a great tool.