These are some recent projects between Brain Hooks and other creative partners in the Asheville area. My role within these projects varies from Creative Director/Art Director to editor to general cat herder/producer.
My mantra is this: Simplicity Wins. By this I mean the following: if there are two different solutions to solving a communications problem, the one that is simplest will work best. And more often this solution is less expensive to produce.
If you have a project you'd like to discuss give me a call at 828-785-2488, or send an e-mail to russell@brainhooks.com. I look forward to hearing from you soon.Enjoy
This video is a concept Monica Stevenson and I worked on for Pisgah Legal Services, as an intro of their speaker at the 2016 Poverty Forum. We wanted to create something with some real depth and emotion to it. I feel we achieved this quite well. The layering and blend modes used in the hallway sections were a lot of fun to experiment with.