Current Acts

These are some recent projects between Brain Hooks and other creative partners in the Asheville area. My role within these projects varies from Creative Director/Art Director to editor to general cat herder/producer.

My mantra is this: Simplicity Wins. By this I mean the following: if there are two different solutions to solving a communications problem, the one that is simplest will work best. And more often this solution is less expensive to produce.

If you have a project you'd like to discuss give me a call at 828-785-2488, or send an e-mail to russell@brainhooks.com. I look forward to hearing from you soon.Enjoy

Cane Creek DB Shock

This is a fun little video sample Keith Wright and I did for Cane Creek. These are very high-performance parts with great design features and high-end finishes. We tried a couple of new techniques on the edit, layering various lighting/transition effects on top of one another. Music is such a great tool.

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