American Rebel PR is a full-service public relations, marketing, branding, and events firm. American Rebel PR has become one of the most in-demand firms in Hollywood because of its distinctive and pioneering expertise in the fashion and lifestyle arenas, providing an overall fresh approach to an otherwise predictable business.
With offices located at the corner of Sunset and Crescent Heights Blvd., American Rebel PR is situated in the heart of Hollywood, CA. The office and showroom are a regular stopping point for celebrities, editors, and stylists alike. American Rebel PR is well positioned to take full advantage of its location in Hollywood to leverage editorial and celebrity opportunities. American Rebel PR specializes in media relations, brand management, celebrity outreach, website consultation, product placement, event production and management, and award show gifting.
Founded in 2005, by husband and wife duo, Chris and Heather Detert, American Rebel PR specializes in entertainment and lifestyle public relations. Chris Detert, former VP of marketing/PR for internationally renowned fashion brand, Von Dutch Originals, helped to revolutionize the way that brands marketed products through the power of celebrities. With A-list celebrity product placements and innovative guerilla marketing tactics, Detert helped catapult Von Dutch from a niche motorcycle and car culture brand into a $70 million fashion phenomenon, at its peak.
Detert started American Rebel PR with the concept of creating a company that could service the entertainment marketing and public relations needs of brands through print media, television placements, web integration, special events and product placement on celebrities. American Rebel PR’s innovative approach to public relations and marketing was recognized in 2006, with a Brandweek Guerilla Marketer of the Year Award, for a multifaceted campaign/contest platform that was operated through myspace.com, for client, Osiris Shoes.
In 2007 and 2008, American Rebel PR was selected to be the PR firm for the Entertainment Tonight/Getty Images/Gibson Guitar Lounge, at the Sundance Film Festival. In 2009, American Rebel PR created a partnership with client, English Laundry and Stone Temple Pilots front man, Scott Weiland, for a fashion line collaboration called Weiland for English Laundry. American Rebel PR produced a 3-city tour for the launch of the line, which included stops in LA, Miami, and Las Vegas.
In 2010, American Rebel PR was the subject of the premiere episode of a new MTV documentary series called MTV Hired. American Rebel PR also produced the launch parties for MTV Hired, in both NY and Los Angeles.