General Tools Video Scope Product Demo
One of a series of high quality product demonstrations for General Tools and Instruments hand held tools and meters. These videos show the products features and provide a concise visual "how-to" on their use and operation. We produced several dozen over the course of production. These videos were shared via Social Media on YouTube, Vimeo, Home Depot, Lowes and General Tools web sites.
Agency: van Schouwen Associates, vsamarketing.com. Creative Director: Dan Horlitz
Credits: Videographer, editor