Service Explainer Animation
Rapid consumer adoption of digital technology, mobile and internet is changing the way Europeans shop. Consumers can now access more channels, payment types, buying opportunities and rewards than ever before. But what’s really transformational is how they are choosing to use them.
European shoppers are increasingly breaking free of ‘linear’customer journeys – that start and end either online or in store – to forge their own unique pathways, mixing digital services with physical experiences to connect more closely with their favourite retail brands.
Meet the Omni-shopper