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ASVOFF 11 - IN COMPETITION

Versace Jeans Couture HERO by Ivan Olita

FILM TITLE: VERSACE JEANS COUTURE FW19/DIRECTOR'S NAME: IVAN OLITA/ PRODUCTION COMPANY: BRAVO/COUNTRY OF ORIGIN: USA/FILM TYPE: FASHION/BRAND: VERSACE JEANS COUTURE/MUSIC: ORIGINAL SCORE BY JEAN/DIRECTOR OF PHOTOGRAPHY: DOP: MIKA ALTSKAN, TOMMASO TERIGI/STEVO SHENG/ARTISTIC DIRECTOR: IVAN OLITA, DAVIDE DI TEODORO/STYLIST: ALLEGRA V. BECK/HAIR: SYLVIA WHEELER, ALESSANDRO PRATO, PAN/MAKE-UP: OLGA PIMATOVA, GIULY VALENT, ANNA HU
SHORT SYNOPSIS: Tapped by Versace to lead the creative strategy for the relaunch of its iconic Versace Jeans Couture, BRAVO Creative Director, Ivan Olita, uses the digital-metaphorical to integrate the underground worlds of VR tech, street style, and youth culture in an edgy fashion-fueled campaign spanning the world's most cutting edge fashion capitals. In one film, together with three 30 second shorts, and stills shot by Amanda Charchian; Olita takes to the streets of Shanghai, Los Angeles and Milan to capture the raw present in streetwear style, showcasing VJC's new line as culture-makers set the global trend in pieces from the new collection.
SHORT DIRECTOR'S BIO: Ivan Olita's character could be identified as a contemporary Bruce Chatwin. Forcing himself to only dress in black and live out of a carry-on. he sees his real home not in a house but in the thousands of roads he walks. With one foot stateside in Los Angeles and the other in his native Italy, the filmaker and creative director confidently moves between the worlds of cinema, art, and fashion by successfully consulting for top tier brands and media platforms while pursuing his own platforms while pursuing his own personal research and development as a documentarian trained at Werner Herzog's Rogue film school. The production company he founded, BRAVO, is spread across the globe with a team of seven creatives that deliver thought-provoking doc-formats for both commercial and editorial purposes. He is a Vimeo Staff Pick regular and his most recent projects have been featured on POV, Nowness, National Geographic, The Atlantic, Director's Notes, Short Of the Week, W Magazine, Aeon, Dazed, Vogue and the New Yorker.

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