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Citizenship and the Arts

Howard Shalwitz: Finding Your Itch and Scratching It

Finding Your Itch and Scratching It
Howard Shalwitz, Artistic Director, Woolly Mammoth Theatre Company

Drawing on his perspective as a theatre founder, Howard Shalwitz will explore how an organization’s founding motivations and culture can play out over time to encourage innovation. More specifically, he will describe the evolution of Woolly Mammoth’s recent “Connectivity” strategy as a current example of “scratching the same itch” that the theatre began scratching 35 years ago.

This Talk was delivered at the National Innovation Summit for Arts & Culture on October 22, 2013 at the History Colorado Center in Denver, CO. To learn more about the Summit, please visit

The tweets featured in the recording of this Talk are from engaged participants in the Virtual Summit, which streamed these Talks live to hundreds of viewers worldwide. To learn more about the Virtual Summit, please visit

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