United States of America Snowboard and Freeski Association
360MV was hired to create three unique and compelling content pieces for United States Freeski and Snowboard Association in collaboration with Copper Mountain. After collaborating on story ideas with both groups, we came up with three stories that would collectively highlight the Olympic USASA Alumni, rising stars in the program currently, and a scholarship program that USASA and Woodward jointly award rising athletes.
The production strategy was to be skillful, efficient, and deliberate. We sent a small team out to Copper Mountain for the duration of USASA Nationals, an event with over 29 individual competitions, to capture two pieces simultaneously, and then had a follow-up shoot during the summer for the third piece at Camp Woodward. Shooting included sit-down interviews, event coverage on the mountain, as well as capturing lifestyle b-roll with our chosen subjects.
Distribution for these pieces is through Outside Television, World of Adventure, their respective social channels, as well as through syndicated partner sites.