Todd Kerpelman - A Crash Course in Google Analytics for Firebase and BigQuery
Do you get embarrassed at data analyst parties when you mix up your ARPUs and your ARPPUs? Don’t know a conversion metric from a postback? Well, don’t be ashamed any longer! In this session, we’ll give you a crash course on everything you need to know about Google Analytics for Firebase! We’ll cover the kind of information it can — and can’t — provide for your iOS applications, show you how it works behind the scenes, explain what types of data it records (and in what format), and then show how you can use Google BigQuery in conjunction with all that raw data to run even more sophisticated analyses in the cloud.