360|iDev 2016

360|iDev 2016 session recordings.

Curtis Herbert - Challenging our Assumptions to Succeed in the App Store

The App Store has changed the software business and many struggle to find a way to make a living in it. It’s not only a crowded market with 10 apps solving the same problem, you’re competing for money that people get more pleasure spending on Clash of Clans. What does it take to find success?

Last year Curtis got serious about turning his indie app, Slopes, into a larger part of his business. Since then Slopes has turned it into a reliable source of recurring revenue which continues to grow. By rethinking many of his past assumptions about app development and sales he’s seen a dramatic increase in app revenue since last year. He’d like to share what’s worked along the way, and challenge you to rethink what’s holding you back.