360|iDev 2016

360|iDev 2016 session recordings.

Cate Huston - How to Be Invisible

On mobile especially, most products fall into one of two camps – minutes or dollars. Minutes can also be thought of as “digital crack” – the addictive nature of an unpredictable reward. Dollars means helping our users be more effective, and sometimes the best user experience is no user experience at all; we must learn to be invisible.