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360|iDev 2013

Session recordings from 360|iDev 2013, held in Denver, CO. The largest and longest running indie iOS developer conference in the world. Enjoy the videos, tips help cover the cost of hosting them for free (to you) on Vimeo :)

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Janine Ohmer - From Idea to App Store

In this presentation we will follow an idea from its inception through refinement and into development, ending in the App Store. Along the way we'll take a few detours into Marketing, the land most developers prefer to avoid but must visit in order to have successful projects. (we will not be discussing the actual coding of the app, but all of the other tasks that precede and coincide with it)