Sarah Chatfield - YSL AW09 Menswear
A pioneering reimagination of the established model of fashion week runway presentations, conceived with YSL creative director Stefano Pilati for AW09 Paris Fashion Week. Forgoing the tradition of showcasing a collection using runway models, Pilati commissioned Sarah Chatfield to create a radical filmic experience for his guests.
Starring actor Simon Woods, the 7-minute film was originally displayed on a triptych of screens. Romantic, ethereal and technologically complex, the film evokes the dynamics of familiarity and formality at play in Pilati’s menswear collection.