For Every Great Product There Is A LAUNCH.
Jeff Yokoyama // Part 2: The LAUNCH Interviews
Be prepared, whenever you talk to Jeff "Yoki" Yokoyama, to have your notions challenged and your perceptions of market realities altered. As the creator of Maui & Sons, Pirate Surf, Modern Amusement, and most recently Generic Youth, Yoki has a specific and unique viewpoint, refreshing in its commitment to change.
That makes him a valued member of our panel of advisory jurors. Kind and supportive, Yoki nevertheless wants to see things done right and is a tireless proponent of getting off the safe well-worn path and doing something new.