For Every Great Product There Is A LAUNCH.
Michael Tomson // Part I: The LAUNCH Interviews
Michael Tomson was a big deal in the 80s. He started Gotcha, brought fashion to surf, invented action sports marketing, took athlete promotion to a new level, and partied harder than Andy Warhol -- and has the stories to back those claims up.
In fact, there's not another person who did more to shape the course of the California action sports lifestyle apparel market than Michael Tomson.
He’s still a big deal. No voice carries more weight. And from behind the scenes as a consultant to many of the major surfwear labels, MT continues to shape trends and champion innovative product -- you could say it's in his DNA. We're proud to have him onboard as a juror for LAUNCH LA.
For Every Great Product, There Is A Launch