LAUNCH LA 2012 Review // Part Two
More than 1,000 people welcomed the inaugural LAUNCH LA trade event on July 25-26 at the historic Barker Hangar in Santa Monica, California. Comprised of the latest garments, accessories, footwear, and swimwear, LAUNCH is a carefully curated collection of brands, designers, artists, and visionaries at the vanguard of design and West Coast culture.
"LAUNCH was never meant to be just another trade show, and I think that with our first event we've proven our concept," says LAUNCH LA Head of Sales And Marketing Joshua Hunter. "Now it's clear that LAUNCH is different than anything else out there, and a needed alternative for an exciting segment of the market that was previously underserved."
Because the show offered a collective of like minded brands, buyers and media were able to connect with exhibitors in an intimate, relaxed environment. "Launch was a blast," says Julie Ellis of Rais Case. "I am blown away by how many like minded people I met. It was fantastic to get my brand in front of so many amazing new contacts. It was a pivotal experience in my growth in terms of what I am doing and where I want to go with Rais Case.
Exhibitors were smiling after the first day of the show, and many said LAUNCH was a pivotal experience for growing their business. "Having gotten to know the people behind these brands over the course of the year, I can't tell you how rewarding it is to hear about their success," says Hunter. "Their success and the success of LAUNCH are one in the same, and I'd thank everyone who supported us this year and shared our vision."
Among the crowd were buyers from Kitson, Fred Segal, Nasty Gal, Revolver, Need Supply Co, Blackbird, Aloha Sunday, Blvd, WIcked+, Icons Of Surf, Hobie Surf Shop, Swell, Active Rideshop, Tilly's, PacSun, Zumiez, The Standard, LASC, Revolve Clothing, Surf Diva, Sun Diego, Conveyor, BlackMarket, United Arrows (Japan), Oshman's (Japan), and Thalia Surfshop.
"Launch LA was a refreshing show," says Catherine Yearwood of Hallelu from Wrisghtsville Beach, North Carolina. "The vibe was relaxed and laid back. I appreciated the well edited selection of brands. I wrote orders with several new brands that I might have missed at bigger shows and I'm especially excited about Tallow. Their aesthetic is a perfect fit for our shop. I will definitely be back next year."
"The show was really, really good," says Rick Moe of Blackbird in Ballard, Washington. "Some good new brands I hadn't heard of before as well as a few familiar faces."
Slotted in the early portion of the Spring 2013 sell cycle, LAUNCH LA also drew a host of large and influential media to the show, including the Los Angeles Times, Stylesight, WWD, California Apparel News, TransWorld Media, Scoutwell, SLIDE Magazine, Empire Ave, Foam, Kelp Magazine, Malibu Magazine, The Post Social, Boardistan, BLISSS and others.
"New trade show Launch LA, which opened its doors at Santa Monica Airport's Barker Hangar, delivered on its promise to serve up a smartly curated mix of apparel, footwear and accessories that spoke to the Southern California lifestyle." -- Los Angeles Times.
"Launch has the makings of an ongoing destination for emerging, inventive,and stylish West Coast brands and we wish them much success." -- Cultivated.
"For its inaugural show, Launch LA was a total success. A smaller, more boutique vibe insured that buyers and brands were able to connect on a very personal level." -- Stylesight.
"Launch LA was small, cool, intimate, and relaxed and we were pleasantly surprised." -- Boardistan
"In its first edition, the Launch LA trade show made good on its promise to showcase young and new brands chosen with a curated eye." -- California Apparel News.
Look for more news on LAUNCH LA on launchshow.com