Welcome - Rick Sterling
Welcome to the third annual Bolder Innovation Executive Forum. And welcome to our home in Boulder, Colorado. Thank you for the investment of time and resources to come and join us. We are honored and excited to spend the next day and a half exploring new ways to look at the world, business, and our lives.
We have a very provocative agenda featuring world-class speakers who will share diverse and enlightening perspectives on new ways to think about innovation. We will learn about new thinking related to understanding consumer choice and behavior, and new tools to influence that behavior. We’ll hear from pioneers and entrepreneurs from a variety of areas, including sports, medicine, and industry, and we will learn how pushing beyond conventional approaches can result in life-changing innovation and substantial growth opportunities. We’ll examine the opportunities and challenges we face as a country and as a world in terms of health and wellness, and how we, as business leaders, can influence sustainable change for the better. And we’ll hear some truly smart people speak about the latest developments in neuromarketing research, the ways in which the world of design is shifting with our culture, and the explosive changes in digital and social media.
While these are all very weighty subjects, it won’t be all work. We’ll also dig into the world of play and its relationship to innovation and creativity.
By design, this forum is organized to provoke discussions and conversations with everyone in the room. We know that our audience is as interesting as our speakers. So, jump in and participate. We expect everyone to speak out from the audience. That is why we limit the size of the forum—to spur collective inspiration on issues all of us face in our businesses.
Thank you, again, for joining us here in Boulder. We are eager to spend a great couple
of days together.