The youth have not overlooked the potential of print as a traditional medium which encouraged the dynamic exchange of ideas. Instead, they have used it to their advantage by transforming the medium according to the needs of today’s tech-savvy world. By tackling and showcasing a wide array of topics relevant to their generation through the written (and somewhat digitized) word, Printceptions are evolving as a platform serving as a marketplace of new ideas.

Today’s Printceptions are among the 14 kinds of youth entrepreneurs featured in Culture Vulture, our new quarterly trends series that offers a global snapshot of current and emerging cultural trends, bringing fresh insights from around the world to inspire and ignite new strategies for brands.

Interested to know more? Visit the Culture Vulture page at culturevulture.mindshareworld.com or email culturevulture@mindshareworld.com.