Gucci Style - Pre-Fall 11 W3
Creative Director: Remi Paringaux – MERI Media
Producer: Romain Choay – Spun Films
DOP: Kit Fraser
App Development: Phil Salt – Great Fridays
Edit/ VFX: Miland Suman – Loco
Colourist: Tom Balkwill – Dirty Looks
The first issue of the Gucci Style App, interactive shopping magazine has won top billing at the iTunes Store. Featured as app of the week for its first two consecutive weeks of release, Gucci’s Style App for iPad and iPhone is the latest exciting project for Loco and Dirty Looks with clients Remi Paringaux, Creative Director of MERI Media, producer Romain Choay of Spun Films and Phil Salt from digital agency Great Fridays.
The app is a “shoppable” magazine combining fashion, editorial, music, geo-location tips, interactive videos, and social media. Video content includes the Pre-Fall Collection, top picks from Frida Gianini, Creative Director of Gucci, as well as promos for the launch of Gucci Children’s Collection: Playground and the Special Edition Gucci Fiat 500 customised car.