Tropicana New Bottle
Client: Pepsico Tropicana
Agency: DDB London
Product: Tropicana Pure Premium
Production Company: Loco
The 30 and 15 second version of the commercials aired across the US and Canada in early January 2011 and, we are very pleased to say that after such a successful response, Loco was asked to bring to life, the second stage of the campaign. Drawing upon the feeling and environment of the first commercial, our latest version of the ad depicts the transition of the oranges from the carton into the new bottle. Our new ad will play out in the US and Canada in line with Tropicana’s phase-out the existing carton packaging and introduction of the new, see-through plastic carafes.