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Colour Grading, DI & film

Loco provides a Baselight grading suite as part of a joint venture with colourist Tom Balkwill and Dirty Looks. The space is a hub for the colour grading and mastering of independent feature films, shorts, commercials, documentaries, promos, web content and art installations. The Baselight colour grading theatre features Truelight colour management as well as industry leading 3D stereoscopic capabilities. With services that also include digital dailies, we are well equipped to handle a wide range of camera formats to assist with data wrangling.
(See also, Tom’s portfolio dirtylooks.co.uk/category/portfolio)

Tropicana New Bottle

Client: Pepsico Tropicana
Agency: DDB London
Product: Tropicana Pure Premium
Title: Zipper
Production Company: Loco
Director: Loco-Create

The 30 and 15 second version of the commercials aired across the US and Canada in early January 2011 and, we are very pleased to say that after such a successful response, Loco was asked to bring to life, the second stage of the campaign. Drawing upon the feeling and environment of the first commercial, our latest version of the ad depicts the transition of the oranges from the carton into the new bottle. Our new ad will play out in the US and Canada in line with Tropicana’s phase-out the existing carton packaging and introduction of the new, see-through plastic carafes.

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