BIOTEK THINK POSSIBLE
BioTek Instruments is the global market leader in micro plate instrumentation. When it came time to grow as a company and expand to new markets and categories, they recognized the need for a new branding initiative. They developed the new tagline of "Think Possible". Our mission was to create a launch pad for the campaign.
The video needed to convey a sense of passion for science, of commitment to excellence, and inspired unity of mission in creating a better world. From concept and storyboard to scripting and production, BioTek Instruments trusted that Hen House would deliver exactly what was needed.