BIOTEK THINK POSSIBLE
BioTek Instruments is the global market leader in micro plate instrumentation. When it came time to grow as a company and expand to new markets and categories, they recognized the need for a new branding initiative. They developed the new tagline of "Think Possible". Our mission was to create a launch pad for the campaign.
The video needed to convey a sense of passion for science, of commitment to excellence, and inspired unity of mission in creating a better world. From concept and storyboard to scripting and production, BioTek Instruments trusted that Hen House would deliver exactly what was needed.
The video premiered at the 2013 Global Sales Meeting and has since been utilized in all of their marketing and sales initiatives.