Philips TiVO (partial)
Introducing something as revolutionary as Tivo required more than just traditional advertising. Thirty-second brand TV spots focused on "pause live TV" and failed to capture the full DVR experience. Sales were flat. Philips turned to a format proven to drive retail sales. This innovative half-hour program engaged and educated audiences using a character who could "time shift" his way into their living rooms and help propel the sales of the Philips Personal TV - Tivo. This is the opening of the program.