Tropicana PRODUCT USP
CREATING VALUE FOR A PREMIUM PRODUCT.
This clip explains how Tropicana pioneered the use of flash pasteurization to capture the rich flavor of fresh orange juice and bring it to the American breakfast table. If people were going to pay more for Tropicana orange juice, they needed to not only understand its remarkable health benefits, but fully appreciate the rewarding experience of better taste. Convincing viewers that Tropicana Pure Premium tasted better than from-concentrate juice was a key strategy in the show's success. Highlighting the manufacturing process was one of the tactics used.