Clayton Homes Home of Your Own
Clayton wanted to drive leads to their nationwide sales network, increase brand awareness and expand their market by changing consumer perceptions about manufactured housing - no small task. Mojo created a documercial that accomplished all of this, and more. Mojo’s expertise in eliciting honest, believable comments from real people made for strong, impactful testimonials. The show achieved 121% of lead goals - while incresing walk-in traffic 27% and web traffic 65% over the previous year.