1: Welcome to AMEC's 'The Big Ask' Social Media Measurement Conference 2011
AMEC - the International Association for Measurement and Evaluation of Communication launched its consultation exercise with its European members, and in-house and agency PR professionals on November 17th 2011.
Their aim is to develop global social media measurement standards by June 2012 and want as much input from the PR and marketing community to help shape them.
To have your say in what you believe should be included in these standards, please email barryleggetter@amecorg.com.