Cephalon TREANDA Launch

When Fusion helped Cephalon launch TREANDA, a breakthrough oncology product marketed by their newly-formed, elite, specialty sales team, we delivered a spectacular brand-inspired experience that elevated the significance of the team and their goals as a business unit. Fusion provided theme development, environmental design, content design, nine script-to-screen videos, speaker support graphics, training videos, event production, entertainment/keynote speaker, and speaker coaching.