Sports Illustrated Advertising and Editorial - Digimarc Discover Example
Within this issue, Sports Illustrated uses digital watermarking to provide a seamless print-to-mobile experience for both advertising and editorial content. The double page ad for Toyota Scion includes four unique digitally watermarked graphics which link the reader to four different videos. The reader scans the graphic of interest to be instantly connected to the video detailing the performance, engine, interior and BeSpoke™ of the new Scion FR-S. In the “Future Game Changers” editorial, Sports Illustrated partnered with Intel to highlight future game changers worth watching via today’s game changing technology – Digimarc Discover.
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