Newsweek, Interactive Lincoln Ad - Digimarc Discover Example
Newsweek's March 2012 "Mad Men"-inspired issue featured a reprint of a Lincoln ad from the 1960s. However this ad was enhanced with the most modern technology of today: Digimarc Discover. Using a 21st century smartphone, savvy readers could scan the ad’s image to unlock a video for Lincoln, detailing the style of the 1960s and how that heritage continues through Lincoln's automobiles today.
This is a video produced by Digimarc for Digimarc's Vimeo account.