Sports Illustrated, Custom Branded App, Infiniti Ad - Digimarc Discover Example
The 2012 March Madness preview is Sports Illustrated's second issue to utilize Digimarc Discover. Using the Sports Illustrated magazine mobile app, readers could scan the Infiniti advertisement behind the cover to view a video demonstration. Sports Illustrated did a great job of communicating the presence of the digital watermark and delivering a new dimension of consumer engagement for their advertiser.
This is a video produced by Digimarc for Digimarc's Vimeo account.