A local spot produced by danedv.com for Pensacola Agency Duncan McCall.
Duncan MacCall - Agency / Copywirter
Dane MacKendrick - Producer / Director / DP / Editor / CG
Audio Post - Robin Leboe
Camera Assist - Dave Mungai
Because rehab therapy uses so much repetitive motion, dane laid down a repetitive/echo guitar line on which to build a simple, gentle melody.
The idea was to infuse the spot with a spa feel...as if therapy was a place you'd go to rejuvenate your body; not just heal your injury. The client was very happy with how dane had visually interpreted the agency's script.