No results.

KPTV 7-21-2014 10 O'Clock News: a newscast for "Can-Doers"

Using the emotional sell of empowerment, we used targeted messaging hitting on viewers' belief that they are people who get things done, and on their expressed need to have a plan (both of those messages were derived from recent research). Added the feature sell of the hour earlier time period at the end of the promo to give viewers a concrete rationalization as to why they would choose us while depending on the emotional sell in the promo to do the real connecting and persuading.